The Basics of SEO

The word SEO has gained tremendous popularity in recent years. SEO (Search Engine Optimisation) is a process undertaken on your website to take the site or piece of content rank higher on Google, Bing and other search engines.

The better the visibility of the website or web page on the search engines, the more audience you will gain, which will increase your business’s profit.

Every online business user is now moving towards SEO; even beginners are now taking this step to increase the attention they receive on their content and stay relevant online. It is an excellent way to expand your business awareness.

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What is SEO and how it works

Search engine optimisation is a digital marketing strategy that helps you to keep your websites ranking high on the search engine’s search results to increase the exposure you receive on your website.

Search engines use internet bots to crawl your website or your content to index them on the search engine. They index your site based on its quality, reader friendliness and relevance to the readers.

Algorithms will then analyse the indexed pages and start ranking them on the search engines. This analysis takes into consideration several factors that your website or content should meet in order to rank higher.

There are two main ways that you can categorise SEO tactics, on-page SEO and off-page SEO. On-page SEO and off-page SEO strategies aim to make your website more legitimate to your target audience and the search engines.

In addition, it ensures that your site is responsive on all screens and enhances your user experience.

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What is Meant by Search Engine Optimisation

As the name suggests, search engine optimisation is known as the art and science of optimising your pages on search engines. The traffic that SEO strategy brings to your website is generally called organic search traffic, which is a different set of audience apart from paid search results.

Paid search results are brought in by paid advertisers and are referred to as search engine marketing (SEM) or pay-per-click (PPC), while organic traffic is termed search engine optimisation (SEO).

SEO forms an essential part of online marketing, as searching on the internet is one of the primary ways to surf the web.

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Learning about SEO

SEO may seem complex to understand, but learning will not be a daunting task if you allocate enough time towards it. Starting is always tricky because you will have to familiarize yourself with many terms and concepts related to search engines and online marketing.

As times are evolving, there are many inclusions in this field that you can understand with in-depth research. Learning SEO is a continuous process of learning and relearning; you can never stop because search engines like Google make several changes every year to their algorithms that you need to learn and adapt to your website or web pages.

Can I do SEO on my own

Yes! You can do SEO for your own website, however, to make it successful, you would need some practice and experiment because Google keeps changing its algorithm.

SEO Beginners Guide

It is essential to first begin with SEO basics if you’re a beginner. A successful SEO is about the consistency of all the right things. So here is a short beginner’s guide to SEO.

You need to make sure your website has relevant content that interests your target audience and is accessible to crawling to help search engines index your page. It should be easy and of good quality that will help search engines understand your online marketing needs.

Do thorough keyword research before you begin to build content for your blog posts. Keyword optimisation will help you attract high results on search engines. The title tag, headings, URL links, etc., all need to offer some meaning in terms of content to visitors on your website.

When you bring all this together, you enrich the user experience (UX) on your website, which forms a significant part of the algorithms on search engines like Google. The better the user experience, the higher the ranking of your website.

What Skills Do You Need for SEO

  • Motivation & Adaptability (most important)
  • Critical Thinking
  • Content Writing
  • Email Marketing
  • Analytics Skills
  • Basic of Web Design and Coding
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SEO Content Writing

SEO Content Writing refers to writing compelling content that grabs the target audience’s attention with the ultimate purpose of attracting search engine organic traffic. You can do this by using the keywords in your page’s title tags and body content, organising the content the right way to make it rank higher on the web.

You need to ensure that your content not only focuses on getting clicks but offers the users actual benefits so that they make revisits to your site or web pages. All in all, build content that is natural, of meaning, using the right keywords to increase search volume.

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What should a content writer know about SEO?

SEO is all about building organic traffic; hence it is best to keep the content on the site free-flowing. Undertake link building but link other pages of your site relevant to the particular content.

You shouldn’t randomly stuff the content with keywords; maintain its density at the right places providing the right information. Optimise the content so that it is of good quality, relevant, easy to understand by the search engines and easy to use by the audience.

Creating user-friendly content is an excellent way to enhance the user experience, which will help you rank well on the search engines. Create content for your audience with the proper focus in mind; SEO will then be easy to integrate.